Cake sales and book donations

23rd August 2016 | Blog

Our supporters are so inspiring! Jess Edwards of educational publisher Cengage Learning recently got in touch to tell us she was holding a cake sale in aid of our work. Then, not content with only holding a cake sale, she began to look into other ways to support our work…


I’m really happy to report that the cake sale I organised for Book Aid International was a huge success!


Cake sale


After a publicity campaign which included plastering my office with posters . . .


Cake sale adverts


. . . sending several visual and persuasive emails . . .




. . . and appealing to friends and family for homemade contributions, everyone baked far more cakes than I had expected to receive – the table was laden!

We had a huge array of cakes and I even attempted book-themed cake decorations to align with the charity. I also made some standing posters and displayed leaflets about the charity for those interested in learning more.

To make sure every last cake raised money for Book Aid International, I wheeled those remaining after the sale around the office on a trolley, and laid them out again the following day when everyone’s appetite was revived (after putting them in tins overnight of course)! This extra effort was definitely worthwhile as I managed to significantly increase the total raised by making the best use of the vast number of cakes donated. I’m really pleased to say the sale raised £204.88.


Cake trolley


What’s more, I had previously arranged for Cengage Learning to match the proceeds from the cake sale, which means a total of £409.76 for Book Aid International.

I have also been talking to the publishing team in our English Language Teaching department, Operations management and the Higher Education publishing department about the possibility of Cengage donating books to support Book Aid International’s work, and have received positive responses – donation arrangements are now underway!

I’m really glad I’ve been able to initiate book donations, and that my cake sale was so well received, because I greatly admire and support the invaluable work of Book Aid International. I strongly believe that reading and education can bring enormous pleasure and, of course, empowerment. I highly recommend anyone currently working in the publishing industry to consider becoming a Publisher Ambassador for Book Aid International. I am new to the role, but it has already proved personally rewarding and productive, as many people within the industry share a belief in the power and pleasure of reading and are consequently receptive to the mission of Book Aid International.


A big thank you to Jess for her support. Thanks to the matched funding from Cengage Learning, the cake sale raised enough to send over 200 books to libraries in sub-Saharan Africa. If you’d like to support our work, take a look at the links below for some ideas.


Jessica Edwards is Marketing Assistant at Gale, a part of the global educational publisher Cengage Learning. Gale produces digital archives and other e-resources for university, public, school and government libraries. Jessica studied History and English Literature at Durham University and loves the chance to work with the fascinating historical and literary materials in Gale's archives on a day-to-day basis. She's always fostered a love of both reading and education and was inspired by Book Aid International's mission to bring reading materials to those who would otherwise miss out on the enjoyment and opportunity they bring. She started fundraising for the charity and initiated the process of Cengage donating books to support the work of Book Aid International. She has recently become a Publisher Ambassador for the charity and is already finding it incredibly rewarding.

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