Reasons to celebrate 2

The wonders of children’s books

6th February 2017 | Blog

On Thursday 2nd March, World Book Day turns 20! That’s 20 years of celebrating children’s books and the joy that reading can bring.

To mark this special anniversary, we’ve teamed up with 20 top children’s authors, illustrators, publishers and journalists to bring you 20 reasons to celebrate children’s books.

Today, we’re delighted to welcome National Book Tokens, the official sponsor of World Book Day who are here to share their thoughts on why children’s books are so special:

National Book Tokens logo

The wonders of children’s books must be celebrated by every reader, young or old. Nothing else takes bookworms on such magical, extraordinary and exciting adventures.


From the comfort of our sofa, we choose to fight evil alongside our best friends Harry, Hermione and Ron, take daring trips to perilous Giant Country, and attempt to steal the Crown Jewels with Gangsta Granny. The adventures we go on when we read children’s stories are the adventures we remember for life, all ready to be discovered between the pages of a book.


National Book Tokens are the only gift cards accepted in all major bookselling chains and independents across the UK and Ireland. National Book Tokens have been inspiring book lovers since 1932 and are a proud sponsor of World Book Day. Visit for more information.

World Book Day is an annual celebration of authors. illustrators, books and reading. Every year on World Book Day, thousands of school children dress up as their favourite children’s book characters to raise money for us, so we can send more brand new books to libraries and schools in Africa. Last year they raised over £120,000 – enough to send 60,000 books to communities where children would otherwise have extremely limited opportunities to read! Learn more about World Book Day here.

Visit our World Book Day resources page for fundraising ideas, classroom resources and costume guides. Fundraise for us this World Book Day and share the joy of reading with children in communities where books are scarce.


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