20 reasons to celebrate children's books

Igniting children’s imaginations

8th February 2017 | Blog

On Thursday 2nd March, World Book Day turns 20! That’s 20 years of celebrating children’s books and the joy that reading can bring.

To mark this special anniversary, we’ve teamed up with 20 top children’s authors, illustrators, publishers and journalists to bring you 20 reasons to celebrate children’s books.

Today we welcome Project Literacy, the global campaign dedicated to bringing the power of words to the world by 2030. As part of our celebration of children’s books in the run up to World Book Day, they share their thoughts on the joy and importance of children’s books and reading:

Project Literacy logo

Children’s books are an important part of a child’s path to literacy, helping ignite children’s imagination and set them on a journey of lifelong learning.

Reading to children is one of the most powerful bonding experiences, where parents and children explore together a world of curiosity and excitement.

We will be working hard to bring them into the lives of more children than ever before.

Project Literacy is a global movement founded and convened by Pearson dedicated to building partnerships and driving action that brings the power of words to the world by 2030. The campaign brings together a diverse cross-section of people and organisations from all over the world. Working together, they will help to unlock the potential of individuals, families and communities everywhere with the power of words. Together, as a community of 80 partners and counting, they are making significant and sustainable advances in literacy. Their aim is that by 2030 no child will be born at risk of poor literacy. Book Aid International is proud to partner with Project Literacy. For further information, please visit: www.projectliteracy.com.


World Book Day is an annual celebration of authors. illustrators, books and reading. Every year on World Book Day, thousands of school children dress up as their favourite children’s book characters to raise money for Book Aid International, so we can send more brand new books to libraries and schools in Africa. Last year they raised over £120,000 – enough to send 60,000 books to communities where children would otherwise have extremely limited opportunities to read! Learn more about World Book Day here.

Visit our World Book Day resources page for fundraising ideas, classroom resources and costume guides. Fundraise for us this World Book Day and share the joy of reading with children in communities where books are scarce.


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