Media Release: Book Aid International celebrates with authors, illustrators and publishers
PRESS RELEASE: 14 February 2017
FOR IMMEDIATE RELEASE
Book Aid International teams up with authors, illustrators and publishers to celebrate 20 years of World Book Day
To mark the 20th anniversary of World Book Day, World Book Day supported charity Book Aid International is teaming up with 20 top children’s authors, illustrators, publishers and journalists to bring you 20 reasons to celebrate children’s books.
The charity asked 20 leading voices from the world of children’s literature why we should celebrate children’s books. It is releasing a new reason to celebrate every working day until World Book Day on Thursday 2 March 2017. The campaign began on 3 February with former Children’s Laureate and bestselling author of Noughts & Crosses, Malorie Blackman. Her reason to celebrate was about expanding children’s imaginations:
“Children’s books entertain, illuminate, excite and educate but perhaps most importantly they stimulate our children’s imaginations. Children’s books are a space and a place where each reader sets their own parameters, yet simultaneously reading nurtures and encourages the imaginations of our children to grow and flourish. Children books demonstrate that limits could and should be bounded by the imagination alone.”
The rest of the campaign will feature additional Laureates, authors and publishers. A blog will be launched daily on the charity’s blog (www.bookaid.org/latest) and on Twitter (@book_aid).
‘20 reasons to celebrate’ is being run in addition to the charity’s well-known World Book Day celebrations. Every year, Book Aid International asks school children to raise funds so the charity can send more books to schools and libraries in Africa by dressing up as their favourite book character and donating £1. This year, the charity is offering 28 costumes for children to choose from, many of which are quick to make. Some can even be made at no cost by using items found around the house.
The charity hopes that the celebrations will draw more attention to the value of children’s literature as well as the need for children’s books in the communities where the charity works.
Book Aid International’s Head of Fundraising Hannah Watson said:
“Last year, schools across the country raised enough to send 60,000 books to African readers who lack books in their homes, schools and communities. Those books have the potential to be life-changing, particularly for children who may never have even seen a children’s book before. We are so pleased to include prominent voices from the world of children’s literature in our World Book Day celebrations this year and draw attention to the huge value that children’s books bring.”
It costs Book Aid International just £2 to send a brand new book to a library or school in Africa, so every Pound raised on World Book Day really does make a difference. The full suite of resources, costumes and more are available at: www.bookaid.org/support-us/world-book-day.
Visit www.bookaid.org/latest to see the latest blogs or follow @book_aid. Anyone is also welcome to tweet @book_aid with their own reasons to celebrate children’s literature.
NOTES TO EDITORS
For further information, pictures or comment please contact Emma Taylor, Head of Communications at Book Aid International.
t: 020 7326 5800
About Book Aid International
Book Aid International is the UK’s leading international book donation and library development charity. The charity works in partnership with libraries in communities where books are scarce providing new books, resources and training to support an environment in which reading for pleasure, study and lifelong learning can flourish.
Every year, Book Aid International provides up to one million new books donated by UK publishers to communities where books are scarce. Two thirds of these books are for children, many of whom do not own a single book and may never have seen a picture book before a delivery from Book Aid International to their library or school. Book Aid International is a supported charity of World Book Day.
Visit www.bookaid.org for more information or join the conversation on twitter: @book_aid.
About World Book Day
World Book Day was designated by UNESCO as a worldwide celebration of books and reading, and is marked in over 100 countries around the globe. 2017 marks the 20th anniversary of World Book Day being celebrated in the UK.
World Book Day is a partnership of publishers, booksellers and interested parties who work together to promote books and reading for the personal enrichment and enjoyment of all. A main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own.
To mark the day, school children are entitled to receive a World Book Day £1 Book Token (or equivalent €1.50 Book Token in Ireland) supplied by National Book Tokens Ltd. The £1 Book Token can be exchanged for one of ten (eleven in Ireland) specially published World Book Day £1 Books, or is redeemable against any book or audio book of their choice costing £2.99 or more at a participating bookshop or book club. The World Book Day £1 Book Token will be valid from Monday 27 February–Sunday 26 March 2017.
About National Book Tokens
National Book Tokens are the perfect gift for book lovers everywhere and are the only gift cards sold and accepted in bookshops across the UK and Ireland, including all the major chains and local independents. As proud sponsors of World Book Day, National Book Tokens supports lifelong learning and improving literacy and access to reading for everyone. Visitwww.nationalbooktokens.com for more information.
The World Book Day 2017 books:
- Peppa Loves World Book Day (Ladybird)
- Everyone Loves Underpants by Claire Freedman and Ben Cort (Simon & Schuster Children’s Books)
- Where’s Wally? The Fantastic Journey by Martin Handford (Walker Books)
- Princess Mirror-Belle and Snow White by Julia Donaldson & Lydia Monks (Macmillan)
- Horrid Henry: Funny Fact Files by Francesca Simon (Orion Children’s Books)
- Good Old Timmy and Other Stories by Enid Blyton (Hodder Children’s Books)
- An as yet untitled book by David Walliams (HarperCollins)
- Butterfly Beach by Jacqueline Wilson (Corgi)
- Island by David Almond (Hodder Children’s Books)
- Dead of Night: A Front Lines Story by Michael Grant (Egmont)