Reading Promotion 2016: Lessons and country reports
In 2016 Book Aid International launched a Reading Promotion campaign – a new project that would promote the local community and value of reading to local communities.
The vision of the campaign was to amplify the voice of our partners in favour of support for library services. We wanted to support libraries’ work promoting their services as vital resources to be used by all community members, to be valued by local authority and decision takers and be seen as valued resources in national development and educational agendas.
What we did
We provided prizes, funding, marketing materials and suggestions to libraries in five countries so that each library could run its own event on or around International Literacy Day, 2016 (September 8th).
We encouraged libraries to engage the local community and encourage reading amongst children so that all members of that community understood the importance of reading and use the day as an opportunity for the community to discover or rediscover the library.
We also suggested a range of literacy activities which libraries could run, competitions and games for children and parents alike to denote that reading as fun. In all cases, we also suggested that libraries invite the mass media, dignitaries and other guests of honour to capture the spirit of the event, showcase the activities on offer to a wider general audience and build support for their services.
Outcomes – Adults and children attending the events
Countries participated included: Cameroon, Ethiopia, Uganda, Zambia and Zimbabwe. In each country, the event was different to reflect the local challenges and opportunities that each community faced. We have summarised some of the key outcomes are highlighted below.
|Country||No. Adults attended||No. Children attended/Participated|
Outcomes – mass media in attendance
|Country||Mass media support|
|Cameroon||Vision 4 – radio and TV station
The Post, The Sun, The Star, The Guardian Post, The voice newspapers
|Ethiopia||Ethiopian Herald newspaper
Brana Radio programme (FM 97.1)
|Sierra Leone||Africa Young Voices newspaper
New Vision newspaper
|Uganda||Invited but did not respond|
|Zambia||Zambia Information Service (ZIS)
Radio Mano and Radio Lutanda
|Zimbabwe||Invited but did not respond|
Each participating library prepared a report detailing what they did on the day. Click on the links below to read their reports.